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Concise Encyclopedia of Advertising.

At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stevens, Robert E.
Otros Autores: Loudon, David L., Clow, Kenneth E., Baack, Donald
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2014.
Temas:
Acceso en línea:Texto completo