Cargando…

Romancing the Brand : How Brands Create Strong, Intimate Relationships with Consumers.

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Halloran, Tim
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Acceso en línea:Texto completo

Ejemplares similares