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Horse trading in the age of cars : men in the marketplace /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gelber, Steven M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore : Johns Hopkins University Press, 2008.
Colección:Gender relations in the American experience.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Gelber, Steven M. 
245 1 0 |a Horse trading in the age of cars :  |b men in the marketplace /  |c Steven M. Gelber. 
260 |a Baltimore :  |b Johns Hopkins University Press,  |c 2008. 
300 |a 1 online resource (xii, 224 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Gender relations in the American experience 
504 |a Includes bibliographical references (pages 175-217) and index. 
588 0 |a Print version record. 
505 0 |a Cover; Contents; Preface; Introduction: The Cowboy and the Flapper; 1 Horse Trading: Duping the Buyer; Horses as Masculine Symbols; The Manly Art of Horse Trading; The Reputation of Horse Traders; The Horse Trading Business; Horse Trading as a Game; The Rules of the Game; Hiding Faults; Warranties; 2 Retailing: Satisfying the Buyer; Manufactured Transportation: Carriages and Bicycles; Negotiated (Discriminatory) Prices; Single (Democratic) Prices; Satisfaction Guaranteed or Your Money Cheerfully Refunded; 3 Cars: Joining the New Marketplace; Coachmen to Chauffeurs: The Male Lineage. 
505 8 |a Cars in StoresOne Posted Price to All; One-Price by Law; Advertising List Prices; 4 Used Cars: Undermining the New Marketplace; Origins; Trade-In Allowances and Over-Allowances; Controlling Over-Allowances; Cheating: "Buyers Are Liars"-And So Are Sellers; 5 The Triumph of the Price Pack: Selling the Deal; Price Padding with the Pack; After-Sales Packing; The 1950s: ". . . for Thieves to Sell to Mental Defectives"; Advertising and Blitz Marketing; Posting a Price; The Great Warranty War; 6 Bad Guys; The Car Seller's Career: Nasty, Brutish, and Short; The Sales Game: Tactics. 
505 8 |a The Sales Game: StrategyCar Dealers' Reputation and Character; 7 Bargaining and Gender; "The Great American Sport of Bargaining"; Brokers; Cars and Masculinity; Women as Buyers and Sellers; Epilogue: Still Horse Trading in the Internet Age; The Dealer's Cost; Make Me an Offer!; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Illustrations. 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Automobiles  |x Purchasing. 
650 6 |a Automobiles  |x Achat. 
650 7 |a Automobiles  |x Purchasing  |2 fast 
776 0 8 |i Print version:  |a Gelber, Steven M.  |t Horse trading in the age of cars.  |d Baltimore : Johns Hopkins University Press, 2008  |w (DLC) 2008021238 
830 0 |a Gender relations in the American experience. 
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