Belief systems, religion, and behavioral economics : marketing in multicultural environments /
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Ma...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
Edición: | First edition. |
Colección: | 2013 digital library.
Economics collection. |
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. |
---|---|
Notas: | Title from PDF title page (viewed January 3, 2014). Part of: 2013 digital library. |
Descripción Física: | 1 online resource (1 PDF (xii, 143 pages)) |
Bibliografía: | Includes bibliographical references (pages 123-135) and index. |
ISBN: | 9781606497050 1606497057 |
ISSN: | 2163-7628 |