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Data crush : how the information tidal wave is driving new business opportunities /
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The compani...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Cover; Contents; Foreword; Introduction; part one: What's Driving the Data Crush?; 1 Mobility: Smartphones, Tablets, and the "Internet of Things"; 2 Virtual Living: The Rise and Growing Dominance of Social Media; 3 Digital Commerce: Infinite Options for Buying Goods and Services Online; 4 Online Entertainment: Millions of Channels, Billions of Actors; 5 Cloud Computing: The Death of Dedicated Infrastructure; 6 "Big Data": Learning from the Flood; part two: The Impact on Business; 7 Contextification: Responding to the Market of One; 8 Socialfication: The Intimacy Imperative.
- 9 Quantafication: The Building Blocks of Business10 Appification: Instant Customer Gratification; 11 Cloudification: Everything as a Service; 12 Thingification: Objects as Participants; part three: How Successful Businesses Will Respond; 13 Polarize: Know Thyself; 14 Accelerate: Your Only Business Imperative; 15 Data Enable: Leveraging Your Most Valuable Asset; 16 Quantification: Big Data, Bigger Results; 17 Gamify: Getting What You Pay for; 18 Crowdsource: Putting Your Audience to Work; Summary: A Few Days in Life, Circa 2020; Notes; Index; A; B; C; D; E; F; G; H; I; J; L; M; N; O; P; Q; R.
- ST; U; V; W; Y; About the Author; Free Sample Chapter from Going Social.