Data crush : how the information tidal wave is driving new business opportunities /

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The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The compani...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Surdak, Christopher (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2014]
Temas:
Information technology > Management.
Marketing research > Data processing.
Business intelligence > Data processing.
Big data.
Technologie de l'information > Gestion.
Marketing > Recherche > Informatique.
Données volumineuses.
Information Management.
Big data
Information technology > Management
Marketing research > Data processing
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780814433751
0814433758
1306284368
9781306284363
081443374X
9780814433744

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