Cargando…
Challenges for the trade in central and southeast Europe /
This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international t...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald,
2013.
|
| Colección: | International business and management series ;
v. 29. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ch. 1. Internationalization of retail in Poland and Croatia / Blazenka Knezevic, Marek Szarucki
- ch. 2 Interaction of trade activities between selected southeast European countries / Sanda Renko
- ch. 3. Trade in terms of ecological economics / Sreten Cuzovic, Svetlana Sokolov Mladenovic
- ch. 4. The role of retailers in developing a healthy lifestyle in Poland / Grazyna Smigielska
- ch. 5. Socially responsible marketing in creating value for customers in the Polish market / Edyta Rudawska
- ch. 6. Control of mergers in grocery retail market in Croatia / Jasminka Pecotic Kaufman
- ch. 7. Shoppers perceptions of retail agglomeration characteristics in Zagreb region / Ivan-Damir Anic, Milivoj Markovic, Nikola Knego
- ch. 8. Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina / Adi Alic, Emir Agic, Almir Pestek
- ch. 9. Challenges of e-retailing : impulsive buying behaviour / Katija Vojvodic, Matea Matic.