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Doing business successfully in China /
Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective comm...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Philadelphia :
Chandos Publishing,
2011.
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| Colección: | Chandos Asian studies series.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Chung, Mona. | |
| 245 | 1 | 0 | |a Doing business successfully in China / |c Mona Chung. |
| 260 | |a Oxford ; |a Philadelphia : |b Chandos Publishing, |c 2011. | ||
| 300 | |a 1 online resource (xv, 228 pages) : |b illustrations | ||
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| 490 | 1 | |a Chandos Asian studies series : contemporary trends and issues | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Introduction -- 2. Communicating with Chinese by understanding them better -- 3. The Chung Model: a practical business example -- 4. Characteristics of the Chinese in commercial negotiations -- 5. A culturally sound entry strategy brings success -- 6. The mindset of culture and its impact -- 7. Mistakes to avoid in managing multicultural teams -- 8. Cultural obstacles to negotiations: new research in China -- 9. Eat, drink and may your business prosper -- 10. How to market products to Chinese consumers -- 11. Conclusion. | |
| 520 | |a Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel. The first book presented by a true bi-cultural consultant and researcher who has depth knowledge in the understanding of both the Australian and Chinese markets, culture and more importantly the behavioural pattern of people from both sides of the businessesProvides a totally new perspective for business managers and entrepreneurs to find out how to avoid the same fate as has befallen so many failed enterprisesThe new perspective is to highlight the acceptance of cultural differences as the focus for devising and implementing successful strategy. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Investments, Foreign |z China. | |
| 650 | 0 | |a Business etiquette |z China. | |
| 650 | 0 | |a International business enterprises |z China. | |
| 651 | 0 | |a China |x Economic policy |y 2000- | |
| 650 | 6 | |a Investissements étrangers |z Chine. | |
| 650 | 6 | |a Savoir-vivre |x Affaires |z Chine. | |
| 650 | 6 | |a Entreprises multinationales |z Chine. | |
| 651 | 6 | |a Chine |x Politique économique |y 2000- | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x General. |2 bisacsh | |
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