A profile of the United States toy industry : serious fun /

The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an enter...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Byrne, Christopher (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edición:First edition.
Colección:Industry profiles collection.
Temas:
Toy industry > United States.
Jouets > Industrie > États-Unis.
BUSINESS & ECONOMICS > Industries > General.
Toy industry
United States
Mattel
operations management
product management
game development
game manufacturing
toy marketing
toy merchandising
toy retailing
toy manufacturing
toys
Hasbro
LeapFrog
Spin Master
VTECH
MEGA
LEGO
Toys "R" Us
Kmart/Sears
Target
Wal-Mart
Amazon
eBay
hot toys
toy design
toy promotion
toy consumers
toy advertising
Consumer Products Safety Commission
Toy Industry Association
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgements
  • Introduction
  • 1. A brief history of the U.S. toy industry
  • 2. The toy industry by size and category
  • 3. Product still rules
  • 4. Buying and selling
  • 5. Creating desire: licensing, advertising & marketing
  • 6. The money game: the financial realities of the toy industry
  • 7. So you still want to play?
  • Epilogue
  • Bibliography
  • Index.

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