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Steel's : a forgotten stock market scandal from the 1920s /

This book is about the rise and fall of the retail empire created by Leonard Rambler Steel. Like a Silicon Valley tycoon, he sprang into new ventures with enthusiasm and foresight. At its height, his chain store operation had 75 stores spread over 61 cities in the United States and Canada. He hired...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dyer, Dave (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Syracuse, New York : Syracuse University Press, 2013
Edición:First edition.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The man who did almost everything right : the right business at the right time in the right place
  • The creative promise of the L.R. Steel Company : ten thousand lollipops
  • Inventing the infomercial : fifty endings
  • The life of a salesman at the L. R. Steel Company : "how's yer pep?"
  • The stores : the best fifty-cent chicken dinner in Canada
  • The Denver miracle : "meet me at Steel's corner"
  • The late-night meeting : "well, folks, here we are"
  • L.R.'s last train ride : "I was awakened by a peculiar sound"
  • Was it a Ponzi scheme? : would a crook live next to a chicken farm?
  • What went wrong? : failure is an option
  • The legacy of failure : life goes on - or not
  • Postscript.