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Steel's : a forgotten stock market scandal from the 1920s /
This book is about the rise and fall of the retail empire created by Leonard Rambler Steel. Like a Silicon Valley tycoon, he sprang into new ventures with enthusiasm and foresight. At its height, his chain store operation had 75 stores spread over 61 cities in the United States and Canada. He hired...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Syracuse, New York :
Syracuse University Press,
2013
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Dyer, Dave, |e author. | |
| 245 | 1 | 0 | |a Steel's : |b a forgotten stock market scandal from the 1920s / |c Dave Dyer. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Syracuse, New York : |b Syracuse University Press, |c 2013 | |
| 300 | |a 1 online resource (xxx, 157 pages) : |b illustrations, portraits | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |b PDF | ||
| 504 | |a Includes bibliographical references (pages 149-151) and index. | ||
| 505 | 0 | |a The man who did almost everything right : the right business at the right time in the right place -- The creative promise of the L.R. Steel Company : ten thousand lollipops -- Inventing the infomercial : fifty endings -- The life of a salesman at the L. R. Steel Company : "how's yer pep?" -- The stores : the best fifty-cent chicken dinner in Canada -- The Denver miracle : "meet me at Steel's corner" -- The late-night meeting : "well, folks, here we are" -- L.R.'s last train ride : "I was awakened by a peculiar sound" -- Was it a Ponzi scheme? : would a crook live next to a chicken farm? -- What went wrong? : failure is an option -- The legacy of failure : life goes on - or not -- Postscript. | |
| 520 | |a This book is about the rise and fall of the retail empire created by Leonard Rambler Steel. Like a Silicon Valley tycoon, he sprang into new ventures with enthusiasm and foresight. At its height, his chain store operation had 75 stores spread over 61 cities in the United States and Canada. He hired women in management and elderly people in his sales force, and anticipated some of the retail models that are used in the twenty-first century by global companies such as Ikea and Wal-Mart. His most remarkable insight was to recognize the marketing potential of the new medium of silent film. In 1921, he created a 3-hour film about his life and company that was screened for free all over North America. The movie, a precursor to the infomercial, attracted prospective buyers for the 5,000 salespeople who sold the company's stock. Almost 60,000 people bought the stock, three times the number who bought into Charles Ponzi's better-known scheme. Eventually, his big ideas became too grandiose, such as developing Niagara Falls into a permanent international exhibition dedicated to commerce and technology, and the investors lost all their money when the company collapsed in 1923 amid fraud charges. With no other published accounts of this scandal, the story told in this book was doomed to be lost forever until the author discovered the document trove that brought it back to life. The remarkable creativity and foresight of the founder makes for a fascinating tale of failure by someone who had what it takes to succeed. The L. R. Steel Company could have been Wal-Mart - but ended up like Enron. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 600 | 1 | 0 | |a Steel, L. R, |d 1878-1923. |
| 600 | 1 | 7 | |a Steel, L. R, |d 1878-1923 |2 fast |
| 650 | 0 | |a Investment advisors |z United States |v Case studies. | |
| 650 | 0 | |a Fraud |z United States |v Case studies. | |
| 650 | 0 | |a Ponzi schemes |z United States |v Case studies. | |
| 650 | 0 | |a Financial services industry |x Corrupt practices |z United States |v Case studies. | |
| 650 | 6 | |a Services financiers |x Pratiques déloyales |z États-Unis |v Études de cas. | |
| 650 | 6 | |a Ponzi, Plans |z États-Unis |v Études de cas. | |
| 650 | 6 | |a Fraude |z États-Unis |v Études de cas. | |
| 650 | 6 | |a Conseillers en placements |z États-Unis |v Études de cas. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Criminology. |2 bisacsh | |
| 650 | 7 | |a HISTORY |z United States |y 20th Century. |2 bisacsh | |
| 650 | 7 | |a Financial services industry |x Corrupt practices |2 fast | |
| 650 | 7 | |a Fraud |2 fast | |
| 650 | 7 | |a Investment advisors |2 fast | |
| 650 | 7 | |a Ponzi schemes |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a Case studies |2 fast | |
| 758 | |i has work: |a Steel's (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGJ3mYMbxfWfft93mTk8T3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Dyer, Dave. |t Steel's. |b First edition. |d Syracuse, New York : Syracuse University Press, 2013 |z 9780815610120 |w (DLC) 2012050446 |w (OCoLC)813949511 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4649070 |z Texto completo |
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