The rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization /
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berlin ; New York :
W. de Gruyter,
1996.
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Colección: | De Gruyter studies in organization ;
76. |
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part I. Towards a theory of political mobilization
- part II. Investing in popular music : the opportunities for campaigning
- part III. Designing and composing protest simulacra : the campaign events and artifacts
- part IV. Understanding and explaining mobilization : campaign strategies and organized collective action
- part V. The globalization of collective action : international campaigns in context.