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Connected Viewing : Selling, Streaming, & Sharing Media in the Digital Age.
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collec...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Hoboken :
Taylor and Francis,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title; Copyright; CONTENTS; List of Figures and Tables; Acknowledgments; Introduction: Mapping Connections; PART I Industry Structure and Strategies; 1 Regulating Connected Viewing: Media Pipelines and Cloud Policy; 2 Second-Screen Theory: From the Democratic Surround to the Digital Enclosure; 3 Windows into the Digital World: Distributor Strategies and Consumer Choice in an Era of Connected Viewing; 4 The Personal Media Collection in an Era of Connected Viewing; PART II Technology and Platforms; 5 Beyond Piracy: Understanding Digital Markets.
- 6 Transparent Intermediaries: Building the Infrastructures of Connected Viewing7 American Media and China's Blended Public Sphere; 8 Online Distribution of Film and Television in the UK: Behavior, Taste, and Value; PART III Content and Engagement; 9 Connected Viewing, Connected Capital: Fostering Gameplay Across Screens; 10 Connected Viewing on the Second Screen: The Limitations of the Living Room; 11 Streaming U: College Students and Connected Viewing; 12 The Contours of On-demand Viewing; Contributors; Index.