Connected Viewing : Selling, Streaming, & Sharing Media in the Digital Age.

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collec...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holt, Jennifer
Otros Autores: Sanson, Kevin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Temas:
Multimedia communications.
Mass media.
Social media.
Réseaux multimédias.
Médias.
Médias sociaux.
mass media.
social media.
Mass media
Multimedia communications
Social media
Acceso en línea:Texto completo
Descripción
Sumario:As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of.
Descripción Física:1 online resource (277 pages)
ISBN:9781135081294
1135081298

Ejemplares similares