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Return on impact : leadership strategies for the age of connected relationships /
BStrategies for setting your association apart in today's socially enabled world/b Access to information is instantaneous. Social tools put professional networks within arm's reach. What are the leadership strategies that will allow your organization to create and support differentiating v...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Jossey-Bass,
2013.
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| Colección: | ASAE/Jossey-Bass Series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Title; Copyright; Integrated QR Codes; Welcome to the Age of Empowered Customers!; Chapter 1: Do You Still Matter?; Storytelling as a Core Competency; They're Happy Because They're Eating Lard; Meet Sermo; The Rest of the Story ... ; What Got You Here Won't Get You There: Social's Impact on Growth, Jobs, and Prosperity; Can You Find Me Now? The Value of Search; Evolution of Value-Add Versus Value-Seek; There Is an App for That ... ; Member/Customer-Centric Expectations: 1 to Everything; 7 Measures of Success, The Decision to Join, and Race for Relevance.
- Chapter 2: Develop a Robust Social Strategy, an Imperative First StepThe Best Possible Choices; Changing the Organization's Purpose; Painful Examples of What Not to Do; When the Strategy Is Wrong, Broken, or Weak; Why Social Should Influence Your Strategy; Listen to What They Do; The Missing Link in Porter's Five Forces; The Evolution of Engagement; From Monologue to Dialogue to Community; Uncovering What's Holding You Back; Think Differently About Social with IMPACT; Chapter 3: Embrace World-Class Engagement; Getting Beyond Serving Us Versus Them; We Evaluate Logically and Buy Emotionally.
- The Ripple Effect of Buyer BehaviorDemographics Versus Psychographics; Meet Your New Buyer Types; Evolving to a Social Organization; Chapter 4: Build a Different Kind of Organization; Does Your Board Have What It Takes?; Making Decisions Differently; Social Is the Engine for Growth; Leadership Competencies and Growth Fueled by Social; 1. Distributed Accountability; 2. Governance Council; 3. Co-Opetition; 4. Heightened Insights and 5. Intense Social Analytics; Chapter 5: "iTunify" Your Capabilities; Modularize Based on Their Needs; On Air; Anticipate Member Evolutions.
- Thinking Beyond Membership DuesTop of the Box Split with a Corner Strike; "iTunification" of Membership Models; Digital Migration of Human Knowledge; Three Initials After My Name for My Benefit or Yours?; Mobile Capabilities-Separating the Biz from the Buzz; Schema Disruption in Advocacy Marketing; Chapter 6: Attract and Develop Unparalleled Social Talent; From Best Practices to Best Practitioners; Beyond Mediocrity to Meritocracy; Time to get a CLOU; Collective Intelligence, Social Creativity, and Problem Solving; Misperceptions of Social Collaboration; Let's Convo.
- The Impact of Initiative, Intrapreneurship, and PrideMeet Me with a Better Question in the LOFT; A Different Kind of Race for Relevance; Rewarding Social Behaviors; Chapter 7: Socially Enable Your Execution; Don't Lose Your Compass; High Adoption Leads to Organizational Anticipation; Getting to the Future State; KIOLs as Social Tour Guides; Chapter 8: Deploy Social Analytics to Listen Louder and Tell a Compelling Story; Listen More Intently; How Do You Measure That?; The Impact of Social Benchmarking; Shortcomings of Net Promoter Score.