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Return on impact : leadership strategies for the age of connected relationships /
BStrategies for setting your association apart in today's socially enabled world/b Access to information is instantaneous. Social tools put professional networks within arm's reach. What are the leadership strategies that will allow your organization to create and support differentiating v...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Jossey-Bass,
2013.
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| Colección: | ASAE/Jossey-Bass Series.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | EBOOKCENTRAL_ocn865021589 | ||
| 003 | OCoLC | ||
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| 100 | 1 | |a Nour, David. | |
| 245 | 1 | 0 | |a Return on impact : |b leadership strategies for the age of connected relationships / |c David Nour. |
| 260 | |a San Francisco, Calif. : |b Jossey-Bass, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a ASAE/Jossey-Bass Series | |
| 520 | |a BStrategies for setting your association apart in today's socially enabled world/b Access to information is instantaneous. Social tools put professional networks within arm's reach. What are the leadership strategies that will allow your organization to create and support differentiating value and nurture ongoing relationships with your members' In iReturn on Impact: Leadership Strategies for the Age of Connected Relationships/i, Nour charts the implications of a socially enabled world and the reinvention'in structure and governance, talent acquisition, listening practices, and business and revenue models'that leaders of organizations must undertake to fuel growth in the next decade./ More than another tactical book on social media or particular networking tools, iReturn on Impact/i is a strategy resource for associations designed to show you what will set your association or membership organization apart./ ulliWritten by business-relationship expert David Nour, author of the bestselling iRelationship Economics/i/liliCreated in association with the ASae Foundation/liliProvides specific strategy and practical models/liliCovers structure and governance, talent acquisition, listening practices, and business and revenue models/li/ul iReturn on Impact/i hands leaders the tools that associations and other membership organizations can wield in order to harness the opportunities of the socially enabled world and ensure their growth in the coming times. | ||
| 500 | |a Title from resource description page (Recorded Books, viewed November 21, 2013). | ||
| 505 | 0 | |a Cover; Contents; Title; Copyright; Integrated QR Codes; Welcome to the Age of Empowered Customers!; Chapter 1: Do You Still Matter?; Storytelling as a Core Competency; They're Happy Because They're Eating Lard; Meet Sermo; The Rest of the Story ... ; What Got You Here Won't Get You There: Social's Impact on Growth, Jobs, and Prosperity; Can You Find Me Now? The Value of Search; Evolution of Value-Add Versus Value-Seek; There Is an App for That ... ; Member/Customer-Centric Expectations: 1 to Everything; 7 Measures of Success, The Decision to Join, and Race for Relevance. | |
| 505 | 8 | |a Chapter 2: Develop a Robust Social Strategy, an Imperative First StepThe Best Possible Choices; Changing the Organization's Purpose; Painful Examples of What Not to Do; When the Strategy Is Wrong, Broken, or Weak; Why Social Should Influence Your Strategy; Listen to What They Do; The Missing Link in Porter's Five Forces; The Evolution of Engagement; From Monologue to Dialogue to Community; Uncovering What's Holding You Back; Think Differently About Social with IMPACT; Chapter 3: Embrace World-Class Engagement; Getting Beyond Serving Us Versus Them; We Evaluate Logically and Buy Emotionally. | |
| 505 | 8 | |a The Ripple Effect of Buyer BehaviorDemographics Versus Psychographics; Meet Your New Buyer Types; Evolving to a Social Organization; Chapter 4: Build a Different Kind of Organization; Does Your Board Have What It Takes?; Making Decisions Differently; Social Is the Engine for Growth; Leadership Competencies and Growth Fueled by Social; 1. Distributed Accountability; 2. Governance Council; 3. Co-Opetition; 4. Heightened Insights and 5. Intense Social Analytics; Chapter 5: "iTunify" Your Capabilities; Modularize Based on Their Needs; On Air; Anticipate Member Evolutions. | |
| 505 | 8 | |a Thinking Beyond Membership DuesTop of the Box Split with a Corner Strike; "iTunification" of Membership Models; Digital Migration of Human Knowledge; Three Initials After My Name for My Benefit or Yours?; Mobile Capabilities-Separating the Biz from the Buzz; Schema Disruption in Advocacy Marketing; Chapter 6: Attract and Develop Unparalleled Social Talent; From Best Practices to Best Practitioners; Beyond Mediocrity to Meritocracy; Time to get a CLOU; Collective Intelligence, Social Creativity, and Problem Solving; Misperceptions of Social Collaboration; Let's Convo. | |
| 505 | 8 | |a The Impact of Initiative, Intrapreneurship, and PrideMeet Me with a Better Question in the LOFT; A Different Kind of Race for Relevance; Rewarding Social Behaviors; Chapter 7: Socially Enable Your Execution; Don't Lose Your Compass; High Adoption Leads to Organizational Anticipation; Getting to the Future State; KIOLs as Social Tour Guides; Chapter 8: Deploy Social Analytics to Listen Louder and Tell a Compelling Story; Listen More Intently; How Do You Measure That?; The Impact of Social Benchmarking; Shortcomings of Net Promoter Score. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business. | |
| 650 | 6 | |a Affaires. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Nonprofit Organizations & Charities. |2 bisacsh | |
| 650 | 7 | |a Business |2 fast | |
| 758 | |i has work: |a Return on impact (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGbY9vpKVXw8CPk3PTxdgq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781306118279 |
| 830 | 0 | |a ASAE/Jossey-Bass Series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1443910 |z Texto completo |
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis26680961 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00092023 | ||
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