Network advantage : how to unlock value from your alliances and partnerships /

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Explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. This network can provide three key advantages: superior information; better cooperation; increased power. The book shows how awareness of these three advantages c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Greve, Henrich R.
Otros Autores: Rowley, Timothy J., Shipilov, A. V. (Andreĭ Vasilʹevich)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, 2013.
Temas:
Partnership.
Business networks.
Problem solving.
Réseaux d'affaires.
Résolution de problème.
BUSINESS & ECONOMICS > Decision-Making & Problem Solving.
Business networks
Partnership
Problem solving
Unternehmenskooperation
Strategische Allianz
Netzwerkmanagement
Strategisch management.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: All Roads Lead to London
  • Chapter 1. Network Advantage: Making the Stealth Bomber
  • Chapter 2. Comparing Network Advantage: Sony versus Samsung
  • Chapter 3. The First-Degree Perspective: Strengthening the Foundation of Network Advantage
  • Chapter 4. The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage
  • Chapter 5. Evaluating and Changing Your Alliance Portfolio Configuration
  • Chapter 6. The Third-Degree Perspective: Achieving the Status Advantage
  • Chapter 7. Assessing and Increasing Your Status: Extracting Energy from Waves
  • Chapter 8. Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy
  • Chapter 9. Recognizing Patterns: Two Alliance Portfolio-Building Styles
  • Chapter 10. Management Practices to Sustain Network Advantage
  • Appendix One. About Our Research
  • Appendix Two. The Toolbox
  • Appendix Three. Directory of Company Names.

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