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Indian Media Business.
The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sage Publications Pvt. Ltd,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 520 | |a The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter o. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Foreword; Preface; Acknowledgements; Special Credits; The Future of Indian Media; 1 -Print; 2 -Television; 3 -- Film; 4 -- Music; 5 -- Radio; 6 -- Digital; 7 -Out-of-home; 8 -- Events; References and Select Bibliography; Index; About the Author. | |
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