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Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence.
Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizati...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Business Expert Press,
2013.
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| Colección: | Selling and sales force management collection.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Le Bon, Joel. | |
| 245 | 1 | 0 | |a Competitive Intelligence and the Sales Force : |b How to Gain Market Leadership Through Competitive Intelligence. |
| 260 | |b Business Expert Press, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Selling and sales force management collection, |x 2161-8909 | |
| 520 | |a Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to t. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Information, intelligence, and sales strategy -- Competitive intelligence and the market-oriented organization -- Competitive intelligence and the sales organization -- Competitive intelligence acquisition, management, and sales ethics. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sales force management. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Business intelligence |x Management. | |
| 650 | 0 | |a Competition. | |
| 650 | 0 | |a Success in business. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a Business intelligence |x Management |2 fast | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Sales force management |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 758 | |i has work: |a Competitive intelligence and the sales force (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGWbtX4vCjrhkG3YvrdXwK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781306135832 |
| 830 | 0 | |a Selling and sales force management collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1562608 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1562608 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis26721239 | ||
| 994 | |a 92 |b IZTAP | ||