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Fashion, Media, Promotion : the New Black Magic.
In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cin...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright Page; CONTENTS; ACKNOWLEDGEMENTS; DEDICATION; INTRODUCTION Fashion, Media, Promotion: the new black magic; CHAPTER ONE Scarlett O'Hara and the post-bellum New Look; CHAPTER TWO Audrey Hepburn and breakfast at Givenchy's; CHAPTER THREE Vivienne Westwood and Anglomania at the Met; CHAPTER FOUR Mary Quant and the JCPenney blockbuster; CHAPTER FIVE Paul Smith and the global shopping game; CONCLUSION Roland Barthes and the compassionate professionals; BIBLIOGRAPHY; INDEX.