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Fashion, Media, Promotion : the New Black Magic.
In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn862793755 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 131024s2013 xx o 000 0 eng d | ||
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| 020 | |a 9781118815021 | ||
| 020 | |a 1118815025 | ||
| 020 | |z 9781405194211 | ||
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| 035 | |a (OCoLC)862793755 | ||
| 050 | 4 | |a HF6161.C44 | |
| 082 | 0 | 4 | |a 659.19 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Sheridan, Jayne. | |
| 245 | 1 | 0 | |a Fashion, Media, Promotion : |b the New Black Magic. |
| 260 | |a Hoboken : |b Wiley, |c 2013. | ||
| 300 | |a 1 online resource (266 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Title Page; Copyright Page; CONTENTS; ACKNOWLEDGEMENTS; DEDICATION; INTRODUCTION Fashion, Media, Promotion: the new black magic; CHAPTER ONE Scarlett O'Hara and the post-bellum New Look; CHAPTER TWO Audrey Hepburn and breakfast at Givenchy's; CHAPTER THREE Vivienne Westwood and Anglomania at the Met; CHAPTER FOUR Mary Quant and the JCPenney blockbuster; CHAPTER FIVE Paul Smith and the global shopping game; CONCLUSION Roland Barthes and the compassionate professionals; BIBLIOGRAPHY; INDEX. | |
| 520 | |a In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated. Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: Gone with the Wind. Exceptional designers Coco Chanel, Christi. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x Fashion. | |
| 650 | 0 | |a Clothing trade. | |
| 650 | 0 | |a Fashion design. | |
| 650 | 0 | |a Fashion designers. | |
| 650 | 6 | |a Mode |x Publicité. | |
| 650 | 6 | |a Couturiers (Créateurs de mode) | |
| 650 | 7 | |a fashion designers. |2 aat | |
| 650 | 7 | |a Advertising |x Fashion |2 fast | |
| 650 | 7 | |a Clothing trade |2 fast | |
| 650 | 7 | |a Fashion design |2 fast | |
| 650 | 7 | |a Fashion designers |2 fast | |
| 758 | |i has work: |a Fashion, media, promotion (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYFbQRxMtgf8dTPBxcrcyd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sheridan, Jayne. |t Fashion, Media, Promotion : The New Black Magic. |d Hoboken : Wiley, ©2013 |z 9781405194211 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1376957 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1376957 | ||
| 994 | |a 92 |b IZTAP | ||