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Donor Cultivation and the Donor Lifecycle Map : a New Framework for Fundraising.
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, whic...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn861559785 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 131026s2013 xx o 000 0 eng d | ||
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| 020 | |a 9781118603789 | ||
| 020 | |a 1118603788 | ||
| 029 | 1 | |a AU@ |b 000052902162 | |
| 029 | 1 | |a DEBBG |b BV041908158 | |
| 029 | 1 | |a DEBSZ |b 397654111 | |
| 029 | 1 | |a GBVCP |b 77255966X | |
| 035 | |a (OCoLC)861559785 | ||
| 050 | 4 | |a HV41.2 .P65 2014 | |
| 082 | 0 | 4 | |a 658.15224 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Polivy, Deborah Kaplan. | |
| 245 | 1 | 0 | |a Donor Cultivation and the Donor Lifecycle Map : |b a New Framework for Fundraising. |
| 260 | |a Hoboken : |b Wiley, |c 2013. | ||
| 300 | |a 1 online resource (242 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising; Contents; Foreword; Preface; Acknowledgments; Introduction; And So This Book; 1 Defining Donor Cultivation; The Donor Lifecycle Map; Why Focus on All Three Goals of Cultivation?; The Lifecycle Map as a Framework for Thinking about Donor Cultivation; Summary; 2 Increasing Donor Diversity; Increasing Diversity Decreases Risk; Illustrating the Numbers; Summary; 3 Building a Foundation; Highlight the Mission and How to Achieve It; Take Advantage of a Strategic Plan; Build a Top-Notch Back Room; Summary. | |
| 505 | 8 | |a 4 Utilizing Personal Donor Cultivation ToolsPersonal Donor Cultivation Tools; Schedule Face-to-Face Meetings; Thank the Donor in a Personal and Timely Fashion; Use the Telephone; Involve on a Committee, Board, or Task Force; Conduct Site Visits; Invite to a Special Function, Such as a Sporting Event or Lecture; Organize Private Events and Special Opportunities (e.g., Parties, Leadership or Solicitation Training, Giving Circles); Include in a Feasibility Study; Recognize Major Celebrations and Events in the Lives of Prospects and Donors; Ask for Gifts in a Strategic and Timely Fashion; Summary. | |
| 505 | 8 | |a 5 Applying Nonpersonal Donor Cultivation ToolsNonpersonal Donor Cultivation Tools; Send Up-to-Date Information (e.g., Magazines, Newsletters); Create a Brochure; Produce Events; Communicate through Social Media; Recognize Donors Publicly; Send Annual Reports; Use Complementary and Available Public Media Outlets (e.g., Newspapers, Radio Stations); Summary; 6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map; Cultivation Tools for Obtaining the First Gift; Cultivation Tools for Obtaining the Second Gift; Moving Second Gift to Second-Year Active; Multiyear Active. | |
| 505 | 8 | |a Major or Stretch GivingUltimate Giving; Summary; 7 Determining Priorities among Donors; The Donor Pyramid; Age; Gender; Summary; 8 Impediments to Change; The Culture of Philanthropy and the Role of the Executive Director; The Board as an Obstacle to Change; Summary; 9 A Case Study in Effecting Change; A Little Background Information; The Interview; How did your national experience affect how you organized the fundraising effort at WMHT?; What does that mean in terms of actions on the ground?; What other changes did you make right away?; How do you obtain your new donors? | |
| 505 | 8 | |a How does WMHT move them from first-time to second-gift donors and beyond?Of those people who renew on a regular basis, how do you identify prospects for a major gift or what WMHT refers to as "leadership giving"?; What kind of thank-you notes do you send?; How else do you involve the board?; Do you use any additional cultivation tools?; What impediments have you encountered in terms of making changes to the development process?; Can you talk about any specific outcomes in terms of overall giving that you think are the result of fundraising changes you have made?; Summary. | |
| 500 | |a 10 (Re)engaging Lapsed Donors. | ||
| 520 | |a A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters-cultivation and the lifecycle map-can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifec. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Fund raising. | |
| 650 | 0 | |a Nonprofit organizations |x Management. | |
| 650 | 6 | |a Collecte de fonds. | |
| 650 | 6 | |a Associations sans but lucratif |x Gestion. | |
| 650 | 7 | |a fund raising. |2 aat | |
| 650 | 7 | |a Fund raising |2 fast | |
| 650 | 7 | |a Nonprofit organizations |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Polivy, Deborah Kaplan. |t Donor Cultivation and the Donor Lifecycle Map : A New Framework for Fundraising. |d Hoboken : Wiley, ©2013 |z 9781118603772 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1498519 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1498519 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis26534183 | ||
| 994 | |a 92 |b IZTAP | ||