Donor Cultivation and the Donor Lifecycle Map : a New Framework for Fundraising.

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A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, whic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Polivy, Deborah Kaplan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2013.
Temas:
Fund raising.
Nonprofit organizations > Management.
Collecte de fonds.
Associations sans but lucratif > Gestion.
fund raising.
Fund raising
Nonprofit organizations > Management
Acceso en línea:Texto completo
Descripción
Sumario:A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters-cultivation and the lifecycle map-can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifec.
Notas:10 (Re)engaging Lapsed Donors.
Descripción Física:1 online resource (242 pages)
ISBN:9781118603789
1118603788

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