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Dictionary of advertising and marketing concepts /
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Walnut Creek, CA :
Left Coast Press,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |z 1611329868 |q (paperback) | ||
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| 100 | 1 | |a Berger, Arthur Asa, |d 1933- |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJqbjcj9GHJY93rctQdRKd | |
| 245 | 1 | 0 | |a Dictionary of advertising and marketing concepts / |c Arthur Asa Berger. |
| 264 | 1 | |a Walnut Creek, CA : |b Left Coast Press, |c [2013] | |
| 264 | 4 | |c Ã2013 | |
| 300 | |a 1 online resource (141 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a "From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"-- |c Provided by publisher. | ||
| 505 | 0 | |a Foreword; Acknowledgements; A; B; C; D; E; F; G; H; I; L; M; N; P; Q; R; S; T; U; V; About the Author. | |
| 588 | 0 | |a Print version record. | |
| 546 | |a Text in English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |v Dictionaries. | |
| 650 | 0 | |a Marketing |v Dictionaries. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Communication Studies. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 7 | |a Werbung |2 gnd | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a dictionaries. |2 aat | |
| 655 | 7 | |a Dictionaries |2 fast | |
| 655 | 7 | |a Dictionaries. |2 lcgft | |
| 655 | 7 | |a Dictionnaires. |2 rvmgf | |
| 776 | 0 | 8 | |i Print version: |a Berger, Arthur Asa, 1933- |t Dictionary of advertising and marketing concepts. |d Walnut Creek, California : Left Coast Press, [2013] |z 9781611329858 |w (DLC) 2013024530 |w (OCoLC)852222329 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1378900 |z Texto completo |
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