Dictionary of advertising and marketing concepts /

"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berger, Arthur Asa, 1933- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Walnut Creek, CA : Left Coast Press, [2013]
Temas:
Advertising > Dictionaries.
Marketing > Dictionaries.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > General.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising
Marketing
Werbung
Electronic books.
dictionaries.
Dictionaries
Dictionaries.
Dictionnaires.
Acceso en línea:Texto completo
Descripción
Sumario:"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"--
Descripción Física:1 online resource (141 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781611329872
1611329876

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