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Convert every click : make more money online with holistic conversion rate optimization /
A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your har...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset, New Jersey :
Wiley,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Rabhan, Benji. | |
| 245 | 1 | 0 | |a Convert every click : |b make more money online with holistic conversion rate optimization / |c Benji Rabhan. |
| 264 | 1 | |a Somerset, New Jersey : |b Wiley, |c 2013. | |
| 300 | |a 1 online resource (242 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed October 10, 2013). | |
| 505 | 0 | |a What is holistic conversion rate optimization? -- Designing your funnel -- Information capture and defining the ideal conversion point -- Split-testing strategies -- How to gather data -- Conversion-centric design -- Conversion-centric copywriting -- Video conversion strategies -- Landing page strategies -- Standard website strategies -- Shopping cart website strategies -- Mobile website strategies -- How to optimize traffic for conversion -- Follow-up marketing strategies -- Advanced strategies from Benji's conversion vault -- Conclusion. | |
| 520 | |a A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 758 | |i has work: |a Convert every click (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6jJwVGHGfyYM9trkqB4C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Rabhan, Benji. |t Convert every click : make more money online with holistic conversion rate optimization. |d Somerset, New Jersey : Wiley, 2013 |h xv, 224 pages |z 9781118759677 |
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