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|a Jacobs, Sheri.
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|a Membership rules! :
|b the art of selling what matters /
|c Sheri Jacobs.
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250 |
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|a First edition.
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|a San Francisco, CA :
|b Jossey-Bass,
|c [2013]
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|c ©2013
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|a The ASAE Series
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|a Includes bibliographical references.
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|a Online resource; title from PDF title page (ebrary, viewed September 21, 2013).
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|a Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change.
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|a Positively UnexpectedAction Steps; References; About the Author.
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|a This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. <br /><br />This original, 10,000 word, short format piece focuses on the principle of Selling What Matters.
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|a Selling.
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|a Vente.
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|i has work:
|a Membership Rules! The Art of Selling What Matters [electronic resource] (Work)
|1 https://id.oclc.org/worldcat/entity/E39PCXfYrj6MMbtmvcXv6ktw98
|4 https://id.oclc.org/worldcat/ontology/hasWork
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0 |
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|i Print version:
|a Jacobs, Sheri.
|t Membership Rules! The Art of Selling What Matters.
|d Hoboken : Wiley, ©2013
|z 9781118767177
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830 |
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|a ASAE Series.
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