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Membership rules! : the art of selling what matters /

This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. <br /><b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jacobs, Sheri
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, [2013]
Edición:First edition.
Colección:ASAE Series.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Membership rules! :  |b the art of selling what matters /  |c Sheri Jacobs. 
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505 0 |a Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change. 
505 8 |a Positively UnexpectedAction Steps; References; About the Author. 
520 |a This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. <br /><br />This original, 10,000 word, short format piece focuses on the principle of Selling What Matters. 
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650 7 |a Selling  |2 fast 
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