Cargando…
The Myths of Creativity : the Truth About How Innovative Companies and People Generate Great Ideas.
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must dev...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn861081141 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 131019s2013 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d DEBSZ |d OCLCQ |d AU@ |d OCLCQ |d EBLCP |d ZCU |d MERUC |d UUM |d ICG |d OCLCQ |d DKC |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d HS0 |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 880761408 | ||
| 020 | |a 9781118729885 | ||
| 020 | |a 1118729889 | ||
| 020 | |a 9781118729762 | ||
| 020 | |a 1118729765 | ||
| 029 | 1 | |a AU@ |b 000052901984 | |
| 029 | 1 | |a DEBBG |b BV044063998 | |
| 029 | 1 | |a DEBSZ |b 397649940 | |
| 029 | 1 | |a GBVCP |b 770023320 | |
| 035 | |a (OCoLC)861081141 |z (OCoLC)880761408 | ||
| 050 | 4 | |a HD53 .B87 2013 | |
| 082 | 0 | 4 | |a 658.314 |
| 084 | |a BUS000000 |2 bisacsh | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Burkus, David. | |
| 245 | 1 | 4 | |a The Myths of Creativity : |b the Truth About How Innovative Companies and People Generate Great Ideas. |
| 260 | |a Hoboken : |b Wiley, |c 2013. | ||
| 300 | |a 1 online resource (178 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title page; Copyright page; Dedication; 1: The Creative Mythology; 2: The Eureka Myth; 3: The Breed Myth; 4: The Originality Myth; 5: The Expert Myth; 6: The Incentive Myth; 7: The Lone Creator Myth; 8: The Brainstorming Myth; 9: The Cohesive Myth; 10: The Constraints Myth; 11: The Mousetrap Myth; Acknowledgments; About the Author; Index. | |
| 520 | |a How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back a. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a Creative thinking. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Technological innovations. | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 6 | |a Innovations. | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a Creative thinking |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Technological innovations |2 fast | |
| 758 | |i has work: |a The myths of creativity (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGph86xpKvGWDyf76VQ7RC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Burkus, David. |t Myths of Creativity : The Truth About How Innovative Companies and People Generate Great Ideas. |d Hoboken : Wiley, ©2013 |z 9781118611142 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1471917 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4038147 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1471917 | ||
| 994 | |a 92 |b IZTAP | ||