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Quantitative research in communication /

Provides a user-friendly, practical discussion of (a) what the procedure is and why it is used, (b) the assumptions underlying the procedure, (c) what to look for when interpreting output, and (d) how to write the results of the analysis in correct APA style.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Mike, 1959-
Otros Autores: Titsworth, Scott, Hunt, Stephen K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : SAGE, ©2009.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Chapter 1
  • Introduction to Quantitative Research; Chapter 2
  • Using Statistics in Quantitative Research; Chapter 3
  • Independent Samples or Student's t Test; Chapter 4
  • ONEWAY Analysis of Variance; Chapter 5
  • Factorial ANOVA; Chapter 6
  • Analysis of Covariance; Chapter 7
  • Multivariate ANOVA; Chapter 8
  • Chi-Square Statistic; Chapter 9
  • Simple Bivariate Correlation; Chapter 10
  • Multiple Regression; Chapter 11
  • Factor Analysis; Chapter 12
  • Advanced Modeling Techniques; Chapter 13
  • Meta-Analysis; Appendix A: Critical Values for the t Statistic.
  • Appendix B: Critical Values for the Chi-Square StatisticAppendix C: Critical Values for the F Statistic; Appendix D: Critical Values for the r Statistic; Index; About the Authors.