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The practical Drucker : applying the wisdom of the world's greatest management thinker /
"Few thinkers have had a greater impact on business than Peter Drucker, the inventor of modern management, whose legacy continues to influence leaders around the globe. His keen observations about organizations took the form of deceptively simple truths and astute predictions. Decentralization,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Part 1. People. General business ethics
- Drucker on engagement
- Drucker's favorite leadership book
- The seven deadly sins of leadership
- Three principles for developing yourself
- Move your company ahead by encouraging your people
- The most important leadership decision
- Drucker and heroic leadership
- What everyone knows is usually wrong
- Power comes from integrity
- People have no limits
- Part 2. Management. Fear of job loss is incompatible with good management
- You can accomplish more with less
- What to do about office politics
- Above all, do no harm
- How to avoid failure
- Quality is not what you may think
- Implementation requires control
- Do the right thing at the right time
- How to be a managerial fortune-teller
- What are you going to do about it?
- Part 3. Marketing and innovation. Can marketing and selling be adversarial?
- The five great marketing sins
- You can't get the right strategy from a formula
- Drucker's four approaches to entrepreneurial marketing
- If you conduct marketing research, conduct it right
- Be careful in using a bribe
- There are no irrational customers, only irrational marketers
- Where the best innovations come from
- Drucker's theory of abandonment
- The mysteries of supply-side innovation
- Part 4. Organization. The purpose of your business is not to make a profit
- Social responsibility is a win-win
- There are only two organizational functions
- Ignorance is good
- What to do when an organization faces a crisis
- The ultimate requirement for running a good organization
- Is leadership a "marketing job"?
- You must know your strengths
- Drucker's most valuable lesson.