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Discipline and indulgence : college football, media, and the American way of life during the Cold War /

This book demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and cons...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Montez de Oca, Jeffrey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick, New Jersey : Rutgers University Press, [2013]
Colección:Critical issues in sport and society.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Montez de Oca, Jeffrey. 
245 1 0 |a Discipline and indulgence :  |b college football, media, and the American way of life during the Cold War /  |c Jeffrey Montez de Oca. 
264 1 |a New Brunswick, New Jersey :  |b Rutgers University Press,  |c [2013] 
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490 1 |a Critical issues in sport and society 
504 |a Includes bibliographical references (pages 133-166) and index. 
588 0 |a Print version record. 
505 0 |a Introduction -- Fortifying the City upon a Hill : College Football and Cold War Citizenship -- Duck Walking the Couch Potato : Exercise as Therapy for a Consumer Society -- The Best Seat in the Ballpark : Lifestyle and the Televisual Event -- Fordism in the Airwaves : The NCAA's Use of Market Regulations to Control College Athletics -- From Neighborhood to Nation : Geographical Imagination of the Cold War in Sports Illustrated -- Conclusion. 
520 |a This book demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media, and militarism and finds connections of contemporary sport media to the War on Terror. 
546 |a In English. 
590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Football  |z United States  |x History  |y 20th century. 
650 0 |a Football  |x Social aspects  |z United States  |x History  |y 20th century. 
650 0 |a College sports  |z United States  |x History  |y 20th century. 
650 0 |a Cold War  |x Social aspects  |z United States. 
650 0 |a Cold War  |x Influence. 
650 0 |a Mass media and sports  |z United States  |x History  |y 20th century. 
650 6 |a Guerre froide  |x Aspect social  |z États-Unis. 
650 6 |a Médias et sports  |z États-Unis  |x Histoire  |y 20e siècle. 
650 7 |a GAMES  |x Gambling  |x Sports.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Business Aspects.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Essays.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x History.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Reference.  |2 bisacsh 
650 7 |a TRAVEL  |x Special Interest  |x Sports.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Sociology  |x General.  |2 bisacsh 
650 7 |a College sports  |2 fast 
650 7 |a Football  |2 fast 
650 7 |a Football  |x Social aspects  |2 fast 
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650 7 |a Social aspects  |2 fast 
650 7 |a War  |x Influence  |2 fast 
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655 7 |a History  |2 fast 
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