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Basics of branding : a practical guide for managers /

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gronlund, Jay (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edición:First edition.
Colección:2013 digital library.
Marketing strategy collection.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.
Notas:Title from PDF title page (viewed September 27, 2013).
Part of: 2013 digital library.
Descripción Física:1 online resource (1 PDF (x, 194 pages))
Bibliografía:Includes bibliographical references (pages 187-188) and index.
ISBN:9781606495933
1606495933
1299821464
9781299821460
ISSN:2150-9662