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Contemporary selling : building relationships, creating value /
Rev. ed. of: Relationship selling. 3rd ed. c2010.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York ; Oxfordshire, England :
Routledge,
Ã2013.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 658.85 |2 23 |
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| 100 | 1 | |a Johnston, Mark W. | |
| 245 | 1 | 0 | |a Contemporary selling : |b building relationships, creating value / |c Mark W. Johnston and Greg W. Marshall. |
| 250 | |a 4th ed. | ||
| 260 | |a New York ; |a Oxfordshire, England : |b Routledge, |c Ã2013. | ||
| 300 | |a 1 online resource (xxii, 411 pages) : |b color illustrations, photograph | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from title page (ebrary, viewed August 29, 2013). | |
| 505 | 0 | |a pt. 1. What is contemporary selling? -- pt. 2. Elements of the contemporary selling process -- pt. 3. Managing the contemporary selling process. | |
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 540 | |a Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |5 WlAbNL | ||
| 520 | 8 | |a Rev. ed. of: Relationship selling. 3rd ed. c2010. |b Published in previous editions as Relationship Selling , the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: 'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world In-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 . Published in previous editions as Relationship Selling , the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: 'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world In-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 . | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 700 | 1 | |a Marshall, Greg W. | |
| 758 | |i has work: |a Contemporary selling (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwVdRXWhj63pYqTQGy68C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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