Innovating Analytics : Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results.

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Freed, Larry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiley, 2013.
Temas:
Consumer satisfaction.
Marketing research > Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Consommateurs > Satisfaction.
Marketing > Recherche > Méthodes statistiques.
Bouche-à-oreille (Publicité)
Marketing sur Internet.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer satisfaction
Internet marketing
Marketing research > Statistical methods
Word-of-mouth advertising
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