Innovating Analytics : Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results.

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Freed, Larry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiley, 2013.
Temas:
Consumer satisfaction.
Marketing research > Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Consommateurs > Satisfaction.
Marketing > Recherche > Méthodes statistiques.
Bouche-à-oreille (Publicité)
Marketing sur Internet.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer satisfaction
Internet marketing
Marketing research > Statistical methods
Word-of-mouth advertising
Acceso en línea:Texto completo
Descripción
Sumario:How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and impro.
Descripción Física:1 online resource
ISBN:1299907776
9781299907775
9781118779491
1118779495
9781118779507
1118779509

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