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Design thinking for strategic innovation : what they can't teach you at business or design school /

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framewor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mootee, Idris, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons Inc, 2013.
Temas:
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • There's no more business as usual
  • What is design thinking, really?
  • Applied design thinking in business and strategy
  • Introducing the design thinking MBA
  • Hiring design thinkers is not enough; we need to create design thinking companies.