Design thinking for strategic innovation : what they can't teach you at business or design school /
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framewor...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
John Wiley & Sons Inc,
2013.
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Temas: | |
Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- There's no more business as usual
- What is design thinking, really?
- Applied design thinking in business and strategy
- Introducing the design thinking MBA
- Hiring design thinkers is not enough; we need to create design thinking companies.