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Service industries in developing countries /

First published in 2004.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kaynak, Erdener
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Totowa, NJ : F. Cass, 1986.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Service Industries in Developing Countries; Title Page; Copyright Page; Table of Contents; Notes on Contributors; Editorial; Service Industries in Developing Countries: A Conceptual Framework and Analytical Insights; Marketing Research for Services in Developing Countries: The Use of Unidimensional and Multidimensional Scaling; The Financial Markets Approach to Economic Development in LDCs; Tourism Marketing in a Developing Economy: Frequent and Infrequent Visitors Contrasted; Government as a Service Industry: A Grenadian Case Example.
  • International Business Negotiations: A Turn-key ProjectNew Delivery Technologies and the Globalisation of the Television Programming Industry: The Marketing of Indian Films and Television Programmes in Canada; Temporal and Regional Differences in Image of a Tourist Destination: Implications for Holiday Promoters.