Marketing Library and Information Services II : a Global Outlook.

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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The followin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gupta, Dinesh K.
Otros Autores: Massisimo, Angels, Koontz, Christie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : De Gruyter, 2013.
Colección:IFLA publications.
Temas:
Libraries > Marketing.
Information services > Marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Information services > Marketing
Libraries > Marketing
Library marketing.
marketing.
Acceso en línea:Texto completo
Descripción
Sumario:With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Descripción Física:1 online resource (424 pages)
Bibliografía:Includes bibliographical references.
ISBN:9783110281040
311028104X
9783110280869
3110280868

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