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The marketing plan : how to prepare and implement it /
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
c2011.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Luther, William M. | |
| 245 | 1 | 4 | |a The marketing plan : |b how to prepare and implement it / |c William M. Luther. |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a New York : |b AMACOM, |c c2011. | |
| 300 | |a 1 online resource | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan basics -- Appendix B: Everything You Need to Know About Working with an Advertising Agency -- Index | |
| 520 | |a Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Planning |2 fast | |
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| 776 | 0 | 8 | |i Print version: |t The marketing plan |d New York : AMACOM, c2011. |z 9780814416938 |w (DLC) 2010039115 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814416938/?ar |z Texto completo |
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