Evil by Design : Interaction design to lead us into temptation.

Mostrar otras versiones (1)

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nodder, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2013.
Temas:
Marketing.
Persuasion (Psychology)
User interfaces (Computer systems)
Web site development.
Web sites > Design.
Interactive multimedia.
Multimédias interactifs.
Sites Web > Conception.
Interfaces utilisateurs (Informatique)
Sites Web > Développement.
marketing.
Interactive multimedia
Marketing
Web site development
Web sites > Design
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Foreword
  • Introduction
  • Evil designs and their virtuous counterparts
  • Pride
  • Misplaced pride causes cognitive dissonance
  • Social proof: Using messages from friends to make it personal and emotional
  • Closure: The appeal of completeness and desire for order
  • Manipulating pride to change beliefs
  • Sloth
  • Sloth: Is it worth the effort?
  • Gluttony
  • Deserving our rewards
  • Escalating commitment: foot-in-the-door, door-in-the-face
  • Invoking gluttony with scarcity and loss aversion
  • Anger
  • Avoiding anger
  • Embracing anger
  • Using anger safely in your products
  • Envy
  • Manufacturing envy through desire and aspiration
  • Status envy: demonstrating achievement and importance
  • Manufacturing and maintaining envy in your products
  • Lust
  • Creating lust: Using emotion to shape behavior
  • Controlling lust: Using desire to get a commitment
  • Lustful behavior
  • Greed
  • Learning from casinos: Luck, probability, and partial reinforcement schedules
  • Anchoring and arbitrary coherence
  • Evil by Design
  • Should you feel bad about deception?
  • Should you feel bad about using the principles in this book?
  • Be purposefully persuasive
  • The Persuasive Patterns Game
  • Pride
  • Sloth
  • Gluttony
  • Anger
  • Envy
  • Lust
  • Greed
  • References
  • About the Technical Editor
  • Introduction
  • Pride
  • Sloth
  • Gluttony
  • Anger
  • Envy
  • Lust
  • Greed
  • Summary
  • Credits
  • About the Author
  • About the Technical Editor
  • Acknowledgments.

Ejemplares similares