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Outdoor advertising : its function in modern advertising and marketing /
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2013.
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| Colección: | Routledge library editions.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. Poster sites and poster contractors
- ch. 2. The outdoor advertising agency
- ch. 3. Poster design
- ch. 4. Poster printing
- ch. 5. Outdoor advertising : the medium
- ch. 6. Using outdoor advertising
- ch. 7. The outdoor agency in action
- ch. 8. Measuring the poster audience
- ch. 9. Further development
- ch. 10. Social aspects of outdoor advertising
- ch. 11. The town and country planning act.