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Outdoor advertising : its function in modern advertising and marketing /
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2013.
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| Colección: | Routledge library editions.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | EBOOKCENTRAL_ocn857806988 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 130516r20131953enk ob 000 0 eng | ||
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| 020 | |a 9781136669309 |q (electronic bk.) | ||
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| 050 | 4 | |a HF5843 |b .N45 2013 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.1342 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Nelson, R. |q (Richard), |d 1903- |1 https://id.oclc.org/worldcat/entity/E39PCjDHFCtCMhrkMGqJP7XcRq | |
| 245 | 1 | 0 | |a Outdoor advertising : |b its function in modern advertising and marketing / |c R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey. |
| 260 | |a London ; |a New York : |b Routledge, |c 2013. | ||
| 300 | |a 1 online resource (1 ebook.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge library editions. | |
| 500 | |a Print version originally published: London : Allen & Unwin, 1953. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on Sept. 5, 2013). | |
| 505 | 0 | |a Ch. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sit. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising, Outdoor. | |
| 650 | 6 | |a Publicité extérieure. | |
| 650 | 7 | |a outdoor advertising. |2 aat | |
| 650 | 7 | |a Advertising, Outdoor |2 fast | |
| 700 | 1 | |a Sykes, A. E. |q (Anthony Edmund) |1 https://id.oclc.org/worldcat/entity/E39PCjCDctR9p4XJkdgDYwHWcP | |
| 758 | |i has work: |a Outdoor advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFP3Gh6xK9k6D6pCWDXyBP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version |z 9780415817981 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1186424 |z Texto completo |
| 938 | |a Taylor & Francis |b TAFR |n 9780203582619 | ||
| 938 | |a YBP Library Services |b YANK |n 10708544 | ||
| 938 | |a YBP Library Services |b YANK |n 10717144 | ||
| 994 | |a 92 |b IZTAP | ||