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Outdoor advertising : its function in modern advertising and marketing /
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2013.
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| Colección: | Routledge library editions.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sit. |
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| Notas: | Print version originally published: London : Allen & Unwin, 1953. |
| Descripción Física: | 1 online resource (1 ebook.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781136669309 1136669302 9780203582619 0203582616 9781136669446 1136669442 9781136669378 113666937X 9780415817981 0415817986 9781138977846 1138977845 |