Corporate customers acceptance of internet banking : a case study of East African Trade Finance customers /
Hauptbeschreibung It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. Corporate customers and Internet banking have been studied very modestly in the pas...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hamburg :
Anchor Academic Pub.,
2013.
|
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Hauptbeschreibung It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. Corporate customers and Internet banking have been studied very modestly in the past, especially the decision-making factors that drive customers to go online. The purpose of this research is to identify the factors that influence corporate customer's adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically eva. |
---|---|
Notas: | "Disseminate knowledge"--Cover. |
Descripción Física: | 1 online resource (xvi, 93 pages) : illustrations (some color), map |
Bibliografía: | Includes bibliographical references. |
ISBN: | 9783954895489 395489548X 3954890488 9783954890484 |