Service quality measurement : issues and perspectives /

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Hauptbeschreibung This book is very useful for it is not just 'descriptive' in its nature, but 'prescriptive', too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Rodrigues, L. L. R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Anchor Academic Pub., 2013.
Temas:
Consumer satisfaction > Evaluation.
Customer services > Evaluation.
Service industries > Quality control.
Consommateurs > Satisfaction > Évaluation.
Service à la clientèle > Évaluation.
Services (Industrie) > Qualité > Contrôle.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction > Evaluation
Customer services > Evaluation
Service industries > Quality control
Acceso en línea:Texto completo
Descripción
Sumario:Hauptbeschreibung This book is very useful for it is not just 'descriptive' in its nature, but 'prescriptive', too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a beginner can put the theory into practice. In this globalized economy, maintaining quality of products and services has been the thrust area of interest among academicians and practitioners. Today, there are quite a good number of books and research articles available. Nevertheless, service quality meas.
Notas:Cover title.
Descripción Física:1 online resource (xii, 69 pages) : illustrations (some color)
Bibliografía:Includes bibliographical references.
ISBN:9783954895526
3954895528
3954890526
9783954890521

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