Brand identity factors : developing a successful Islamic brand /

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Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a ye...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Alihodzic, Vedad
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Anchor Academic Pub., 2013.
Temas:
Brand name products > Islamic countries.
Branding (Marketing) > Islamic countries.
Product management > Islamic countries.
Produits de marque > Pays musulmans.
Stratégie de marque > Pays musulmans.
Produits commerciaux > Pays musulmans > Gestion.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Brand name products
Branding (Marketing)
Product management
Islamic countries
Acceso en línea:Texto completo
Descripción
Sumario:Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6.
Notas:"Disseminate knowledge"--Cover.
Descripción Física:1 online resource (104 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9783954895236
3954895234
3954890232
9783954890231

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