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How collages reveal your deepest thoughts : a guide to consumers' minds /
Hauptbeschreibung A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Anchor Academic Pub.,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Hauptbeschreibung A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers' minds. Unfortunately, a substantial amount of relevant knowledge within people's minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book wo. |
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| Notas: | "Disseminate knowledge"--Cover. |
| Descripción Física: | 1 online resource (204 pages) : color illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783954895069 3954895064 3954890062 9783954890064 |