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WOW and SkyTeam Cargo : an in-depth analysis of strategic alliances for air cargo carriers and the impact on cargo airlines operations and success /
Hauptbeschreibung In the airline industry, the formation of highly integrated strategic alliances started during the 1990's. Thereby, Star Alliance became the first global player when passenger airlines faced deregulation, and wanted to support their growth and expansion in international market...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Anchor Academic Pub.,
[2013]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Hauptbeschreibung In the airline industry, the formation of highly integrated strategic alliances started during the 1990's. Thereby, Star Alliance became the first global player when passenger airlines faced deregulation, and wanted to support their growth and expansion in international markets. For cargo companies, this type of integration came around later, namely in the beginning of 2000. As a result of the increased co-operation, major alliances were formed with the launch of SkyTeam Cargo and WOW. In the dawn of the new century, these alliances should lay the cornerstone. |
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| Notas: | "Disseminate knowledge"--Cover. |
| Descripción Física: | 1 online resource (x, 75 pages) : color illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783954895540 3954895544 3954890542 9783954890545 |