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Review of marketing research /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2013.
|
| Colección: | Review of marketing research.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Front cover; review of marketing research; copyright page; contents; list of contributors; editorial board; introduction: analyzing accumulated knowledge and influencing the future; publication mission; chapters in this volume; assortment variety: too much of a good thing?; introduction; reducing actual variety; strategies for decreasing perceptions of complexity while holding actual variety constant; holding actual variety constant and increasing perceived variety; conclusion; notes; references; consumer experience and experiential marketing: a critical review; experience; conclusion.
- General discussionacknowledgment; notes; references; appendix 1
- model implication; appendix 2a: study i
- sample stimuli; they spend 20 million on advertising; appendix 2b: study ii
- sample stimuli; nation equity: integrating the multiple dimensions of country of origin effects; introduction; extant research on nation equity; gaps and issues in extant country of origin research; nation equity: integrative framework on country of origin effect; future trends on the country of origin research; acknowledgments; references.
- How emerging markets are reshaping the innovation architecture of global firmsfactors driving changes in innovation architecture of global firms; how innovations in emerging markets are different; how innovations in an emerging market transcend countries; thinking strategically about how to leverage emerging market innovations; consequences of reshaping global innovation architecture; implications for allocation of innovation and marketing resources; conclusion; references; an introduction to audio and visual research and applications in marketing; introduction; data; research methods.
- Overview of applicationsaudio/visual data in research in marketing and related business fields; conclusion; acknowledgment; notes; references; measuring value-in-context from a service-dominant logic's perspective; introduction; value-in-context; dimensions of value-in-context experienced by an actor; the valconria model; results and validation; discussion; note; references; appendix: valconria questionnaire items and interpretations; previous volume contents.