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Review of marketing research /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2013.
|
| Colección: | Review of marketing research.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 245 | 0 | 0 | |a Review of marketing research / |c Naresh K. Malhotra, editor. |
| 260 | |a Bradford : |b Emerald Group Publishing Limited, |c 2013. | ||
| 300 | |a 1 online resource (xvi, 291 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of Marketing Research ; |v v. 10 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Front cover; review of marketing research; copyright page; contents; list of contributors; editorial board; introduction: analyzing accumulated knowledge and influencing the future; publication mission; chapters in this volume; assortment variety: too much of a good thing?; introduction; reducing actual variety; strategies for decreasing perceptions of complexity while holding actual variety constant; holding actual variety constant and increasing perceived variety; conclusion; notes; references; consumer experience and experiential marketing: a critical review; experience; conclusion. | |
| 505 | 8 | |a General discussionacknowledgment; notes; references; appendix 1 -- model implication; appendix 2a: study i -- sample stimuli; they spend 20 million on advertising; appendix 2b: study ii -- sample stimuli; nation equity: integrating the multiple dimensions of country of origin effects; introduction; extant research on nation equity; gaps and issues in extant country of origin research; nation equity: integrative framework on country of origin effect; future trends on the country of origin research; acknowledgments; references. | |
| 505 | 8 | |a How emerging markets are reshaping the innovation architecture of global firmsfactors driving changes in innovation architecture of global firms; how innovations in emerging markets are different; how innovations in an emerging market transcend countries; thinking strategically about how to leverage emerging market innovations; consequences of reshaping global innovation architecture; implications for allocation of innovation and marketing resources; conclusion; references; an introduction to audio and visual research and applications in marketing; introduction; data; research methods. | |
| 505 | 8 | |a Overview of applicationsaudio/visual data in research in marketing and related business fields; conclusion; acknowledgment; notes; references; measuring value-in-context from a service-dominant logic's perspective; introduction; value-in-context; dimensions of value-in-context experienced by an actor; the valconria model; results and validation; discussion; note; references; appendix: valconria questionnaire items and interpretations; previous volume contents. | |
| 520 | 8 | |a Annotation |b Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Malhotra, Naresh K. | |
| 758 | |i has work: |a Review of marketing research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGPdkMyXPTKbyBrgD3DXMK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Malhotra, Naresh K. |t Review of Marketing Research. |d Bradford : Emerald Group Publishing Limited, ©2013 |z 9781781907603 |
| 830 | 0 | |a Review of marketing research. | |
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